The main keys to take away from these tips are:

Be Consistent. Think about when you visit a YouTube Channel or Facebook group. What do you immediately look for? If you’re like most, you look for the the most recent posts. Until you’re company has developed an adequate degree of trust with your audience, your guests primary task is to sniff out whether or not if your page is a fraud. A quick way to do that is scanning dates for any gaps that may stand out (just like a job application).

Think Community. Create an environment where your visitors feel inclined to reach out and talk to others. The sense of belonging is powerful. When your audience feels as though they belong to a group, purpose and status will extend from that, and then brand loyalty. All of this creates “stickiness” and makes it difficult for patients to go elsewhere.

Communicate Clearly. Write out a list of call to actions and refine them over time. A call to action isn’t (and shouldn’t) always a call to buy something. What you’re doing is telling them what you want them to do, but in the form of a question. What’ powerful about this is that you frame the decision making process for them so that they don’t do it themselves.

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