What does this have to do with customer service and marketing you say?

If you haven’t already, go and read the last post about customer service brainstorming ideas. Though it’s not necessary to have read it prior to this post… the two ideas work in tandem. Secret Sauce!

Activity 2: Watch&Discuss

At your next staff meeting (again, you ARE having regular staff meetings… aren’t you?) watch the timeless sales (yes, SALES.. the 5 letter word) video “Give Them the Pickle”. First, if you haven’t seen this classically cheesy video, take the time to explore the website yourself or find an old dusty copy from your Salesman Brother In-law. After the staff watches it, ask them specifically how we can apply its lessons to the practice and to their daily activities. This is a continuation of the first exercise but hearing the exciting stories of Bob Farrel gives it wider scope and helps teams think even further out of the box. This is pretty good stuff right?

We’re interested in hearing your results. Drop us a line (davidt@tolliverbellgroup.com, if link doesn’t work). You can also call to talk about improving your practice’s internal or external marketing efforts.