Established in 1983, community pillar Bayside Dentistry of New Jersey had a dilemma. The son was due to take over the practice that yet most patients were too loyal too loyal to transition to the young doctor. He needed a patient base of his own outside of what Dad and Mom had built. This is why Bayside hired TBG and together they created new internal and external marketing materials aimed at new demographics. Today, with the new materials in place, Mom and Dad are sailing into retirement knowing the practice is good hands and will continue to grow.