The Online Marketing CheckList

15 Dec The Online Marketing CheckList

So to follow up with, 5 questions you should ask yourself if you plan on marketing your dental practice online, I’ve decided to give a check list which will help you go through some possible marketing tactics and platforms. Although this list contains 10 categories with over 50+ items on the list, this is to give you an idea. Remember the end goal of marketing is a positive R.O.I,  whatever your marketing budget may be; budget accordingly until you can achieve a strong check list:

The Online Marketing Checklist

Website and Setup

• Website set up and design
• Google Analytics
• Google Webmaster
• Google Accounts (youtube pages etc)
• Google Pages
• Facebook page
• Bing Webmaster
• Google Adwords
• Bing Adwords
• Video Ad Campaign Set up
• Lead Generation System (aweber, mail chimp, infusionsoft)

Month two (Traffic Generation)

• Video shoot
• Video Rankings
• Fiverr Purchase (video ranking only)
• Start PPC campaigns
• Testing and optimization of Campaigns
• Start Testing Facebook Campaign
• Keyword Research
• Website SEO (title tags etc)
• Blog Schedule is set up (3 per week)
• 100 citations are ordered
• Order Hoth links ($250 to $350 packages)

Month 3 (email sequence)

• Blog schedule (3 per week)
• Create infographic and 1 guide
• Video Shoot
• 12 email sequence (
• Start Retargeting Campagins
• Slideshare
• Optimize PPC campaigns

Month 4 (Scaling, adjustments, Monitoring, etc)

• Buy More Hoth links
• Create Video 3
• Create Guides, blogs and infographics according to results

Facebook

• Facebook Page Set Up
• Custom Facebook Cover and Icon (message or great headline)
• Facebook Ad Set Up
• Facebook Tracking Pixel on Website
• Custom Facebook Audience website visitors
• Create 3 Different Audiences on top of the website Custom Audience
• Upload any lists. (CRM, Patients, Email Lists etc)
• Create 3 Ad (1 has to be Dark Post)
• Create 3 Different Audiences on top of the website Custom Audience
• 3 custom Facebook Ad Image (1200 x 628)
• Place conversion pixel

Monthly  Update, Task, and Monitoring

• Give the client a weekly update on Clicks and traffic
• Monitor the ads and make adjustments as needed
• Test and try different images, messages, and audiences
• Scale up when you hit the sweet spot

Instagram

• Instagram Page Set Up
• Custom Instagram Cover and Icon (message or great headline)
• Instagram Ad Set Up (have to use power editor)
• Facebook Tracking Pixel on Website
• Custom Facebook Audience website visitors
• Create 3 Different Audiences on top of the website Custom Audience
• Upload any lists. (CRM, Patients, Email Lists etc)
• Create 3 Different Audiences on top of the website Custom Audience
• Create 3 Instagram Ads
• 3 custom Instagram Image Ad Image (1080 x 1080)

Monthly  Update, Task, and Monitoring

• Give the client a weekly update on Clicks and traffic
• Monitor the ads and make adjustments as needed
• Test and try different images, messages, and audiences
• Scale up when you hit the sweet spot

Marketing Package ($1500 a month)

Video Marketing and YouTube

• YouTube Page Set Up
• Custom YouTube Cover and Icon (message or great headline. Don’t forget branding)
• Attach Website to YouTube Channel
• Link up Analytics and Adwords account to YouTube Channel
• Upload Video
• Optimize Video for Keyword (title description tags and fiver gig)
• Create YouTube Cards, Annotations and Notes on video
• Create Remarking Audiences in Adwords
• Place google Analytics pixel on Website and create remarking audiences
• Create Instream Ad for Placements, Remarketing, Topics and Interests
• Keywords Research
• Placements: Search first 5 pages of YouTube for placements
• Keywords (Display network only)
• Topics (be very careful on budget with Topics and Interest it can go quick)
• Interest
• Remarketing (run video ads to your remarking lists)
• Place conversion pixel

Monthly  Update, Task, and Monitoring

• Give the client a weekly update on Clicks and traffic
• Monitor the ads and make adjustments as needed
• Test and try different videos, lists, annotations, messages, and audiences
• Scale up when you hit the sweet spot

Email Marketing Campaign

• Setup up or use the clients CRM system (infusionsoft, mail chimp, Constant contact etc)
• Place forms on site
• Create Lists
• Create emails
• 1. Introduction email
• 2. Soap Opera Sequence
• 3. Seinfeld Email Sequence
• Automate delivery

Monthly  Update, Task, and Monitoring

• Give the client a weekly update on Clicks and traffic
• Monitor how well the emails are doing and make adjustments as needed
• Test and try different messages
• Segment lists for better results.

SEO is a 6 month to a Year Process

• Make sure blog is set up and are SEO friendly
• Install right plugins
• Google Webmaster, Analytics, Bing Webmaster are in place
• Do Keyword research
• Create 1 2500+ article 1 time per month
• Create 1 Blog per week. (more if possible
• Purchase The Hoth Press Release
• Purchase the Hoth Guest Post
• Purchase the Hoth Blitz
• On Page and Off Page linking
• Social Media is linked up
• Post all articles on social media

Monthly  Update, Task, and Monitoring

• Give the client a weekly update on Clicks and traffic
• Monitor how well the articles and how rankings are doing
• Test and try different keywords